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explain to me the reasonimg behind Kawasaki's decision to only offer the Versys in ONE color? I just don't get it - in fact IMO it would seem to reduce sales as opposed to increasing them. :dgi:
 

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i assume you are talking in the US of A? anyways, most likely due to volume. The Versys doesnt sell well here and they dont want to ship over 50% of each color then if one color doesnt sell as well as the other they will be stuck with a lot of extra bikes they want to sell (means they have to give deals and lose money). If they ship over just one color then they wont have to worry about people liking the green better than the rest of the colors and no one buying blue or black, or red, or maroon. So they make the choice for us reducing the risk of not selling the number they ship to the USA.
 

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One color worked for Henry Ford. ;-)

One local dealer told me that Kawasaki Japan views the US as a risky market right now due to the economy. It is almost 2011 and 2009 models can still be found new in the crate along a lot of the Kawasaki line so obviously product isn't moving.

Thus, they are only sending over limited quantities of a single color so they can't be accused of abandoning the market entirely. Someday if/when the US economy turns around we will probably see multiple colors again.

If I was Kawasaki, I would standardize the color of the frames and then make various color kits available so folks could get whatever color and you don't have to ship over entire bikes. Plus lots of folks would get bored with color #1 and switch over to color #2 if it was made easy. Heck, I'd make a "color kit" available in primer with the decals unattached so folks could shoot whatever color they wanted. But that is just me and I am not Kawasaki.
 

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Because they are a cheap bike.
Buy one of any color, and paint it the color you want. ;)
 

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Because they are a cheap bike.
Buy one of any color, and paint it the color you want. ;)
+1 on that...a perceived optical design flaw is easily fixed with the application of your aftermarket pigment of choice...heck, mine could be pink with purple polka dots and I wouldn't care...I love the way my Versys rides! :thumb:
 

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The Honda factory guys I met last September in Vermont were asked the same question about the new VFR1200F and the ST1300...why only one color per year? The answer: "Low sales volume."

One of the other riders in my test group replied, "Maybe you'd sell more if you brought over more colors."

Best laugh of the evening.
 

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The red ones were so fast, they had a really hard time getting them DOT approved for the US.
So now they are trying slower colors, one at a time.
 

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Interesting when I owned the Red one , I was not a great fan of the color until I stripped all the decals off. Then, I could enjoy the lines of the bike. When I first saw the blue and green colors, I thought what are they thinking? Then I saw the green in person with all the blacked out wheels and engine and thought...not so bad. Maybe with a little less green and more black it I could like. Then I saw, in this forum, a green naked with a blacked out front fender and belly pan.....GAME ON!!!. The Moondust Grey they had available in Canada, for me, is the absolute best color combo I've seen for this bike. Too much to import ....GREEN it is.
I don't see that offering two colors in this bike help sales much . If anything the dealership got stuck with a color they couldn't sell and know have to discount big time. I'm sure some colors sold better in different areas.
 

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2011 Versys, In Canada are Metallic Spark Black or Metallic Imperial Red. What's the available colour in the US?
 
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