Join Date: Feb 2008
Location: Flyover Country - Western U.S.
BMW September Sales Reports: Motorrad (Motorcycle) sales down
OK, I didn't like looking at this category in our forum that "Never" had a post! So here's the first courtesy of "Mika" on the BMWMOA forum.
BMW is reporting improvements in cage sales but is following the rest of the motorcycle builders with a decrease in motorcycle sales for September and the year to date
In September BMW Motorrad sold 7,715 (prev. yr. 7,802 / -1.1%) motorcycles worldwide. For the year to the end of September, 69,715 (prev. yr. 80,750 / -13.7%) motorcycles were delivered to customers.
It is clearly shaping up to be a down year for BMW Motorrad but is the worst to come in 2010 and beyond? The y-t-d decline is roughly half of what Harley Davidson recently reported and no where near the 50% decrease in August production the Japanese big four experienced but what do their experiences hold in store for BMW? BMW has traditionally a destination brand, one that riders moved up to after starting on other bikes. It has captured riders from the big four moving up into touring bikes and laterally from brands like H-D. With major sales declines in other brands where will the riders come from?