The brake pads aren't involved in the matter tho. So the question remains: if it's normal, how's possible that a lot of people with the same identical motorcycle say that they don't hear this noise?
Let's rein this in a little bit and put some reality on it.
The OP is a first time rider. To him, EVERYTHING sounds weird.
His hearing is prolly better than a lot of us, and he's concerned about a mechanical sound that the rest of us take for granted. Or not.
All that said, I usually use the part numbers on parts drawings to confirm or deny parts changing. This is how I found out that the case of oil filters that I have for my ZX14 fits my 650 Versys (yay!)
So, a little detective work would probably confirm if the front end has changed between model years.
A number of us have (bravely) said 'It's normal', and the dealer has checked the lad's bike and said 'It's normal.' There is a vanishingly small chance that his bike has bad brakes, or a bad component, but I'd bet a good portion of my next social security check that 'It's normal.'
I'd be looking at other stuff like fairing pieces causing grief, noise coming up through the fairing/front wheel well and bouncing off the windshield, or simple new rider fears.
If all else fails, pull the damned front lever and see if the bike stops like it should.
Do a simple common sense inspection and see if it looks like anything has fallen off or is missing. If not, I'd ride the thing, try the brakes periodically and see if they continue to work more or less normally.
I'd still bet my next social security check that 'It's normal.'
His Mileage May Vary, and I could be completely wrong....
I just don't really wanna scare this kid to death with him thinking that there's a problem where there's not, given the fact that:
a) this is a new motorcycle, and
b) a current model motorcycle where production defects are sorta like honest politicans, (rare as hell) and
c) ditto for the dealer. The shop MAY have missed something, but this is highly unlikely.
At the end of the day, there's likely nothing wrong.