Nice find! I signed up using my spam-heavy Yahoo account I don't care about. I recommend everyone have a throw-away email address for things just like this!
FWIW, I've gotten free subscriptions via Roadgear for Sport Rider, Cycle World and now Motorcyclist. Once a month or so I get an email from Roadgear typically with a good deal attached. I picked up a couple of their tool rolls at 25% off with free shipping via an email discount.
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