You guys are assuming way to much about these ads. They aren't targeting kawasaki or kawasaki versys owners. Honda just contracts with an ad agency. The ad agency most likely uses a Google ad generating service that uses an algorithm based on keywords.
So the ad agency just tells google "go put our ads on any webpages with keywords like motorcycle, honda, kawasaki, suzuki, etc." Rarely ever does the company selling the product have any idea what websites their ads are on. Which is why sometimes you see a Lowe's Ad on a Home Depot site or vice versa (just an example).
All hail our computer overlords.
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May the road always curve in front of you.