I don't think anyone bought a Harley because of the way it drove. With their styling and attention to cosmetic details though they have a strong emotional appeal to many.
With the Versys form follows function, styling was an after thought. The much lower finish quality (limited color selection, no metal plating/chrome, lower paint quality, more plastic, etc.) of Kawasaki is a function of the more reasonable price. Harleys have a finish quality at the top of the industry but a price as well. With a Harley function follows form, sometimes from a safe distance.