I've always done my own motorcycle maintenance. But today I stopped at the Kawi dealership to order the relay to install the power outlet and they had a sign on the wall that said "Motorcycle or ATV oil change, filter, and lube: $133". I mean...WTF??? I'm sure that's not even using synthetic oil.
A lot of that is labor. I know the shops around my area are in the area of 75-90 bucks an hour for labor rates. That's why it's handy to be able to do the basics or at least have a friend that can show you how.